Standard, a brand of Havells India Ltd, a US$1bn plus company, today announced its foray into “Copper Flexible Cables” biz in Indian Market. The company is introducing a range of “High Temperature Resistant (HTR) Flame Retardant Cables” that is designed confirming to national and international standards. Standard (HTR) FR cablesare specially designed to sustain high temperature rise that occurs when the voltage is low but the current passing through wires is high leading to a rise in temperature of the conductor. Ordinary wires cannot sustain such system abnormalities and may lead to risk of short circuit and serious fire hazards. The company has integrated special technology in manufacturing cables which is rated for 10 % higher current carrying capacity and can withstand high temperature rise even during the worst overloading conditions.